2016 Winners & Shortlists

THE BEAUTIFUL AFTER

Short List
Client/BrandEMIRATES NBD
Product/ServiceRETIREMENT PLANS
EntrantFP7/DXB Dubai, UNITED ARAB EMIRATES
Type of EntryFilm: Other Film
CategoryInternet Film
Entrant Company FP7/DXB Dubai, UNITED ARAB EMIRATES
Advertising Agency FP7/DXB Dubai, UNITED ARAB EMIRATES
Production Company MINT MENA Dubai, UNITED ARAB EMIRATES
Production Company 2 ZO PRODUCTIONS Dubai, UNITED ARAB EMIRATES

The Campaign

To promote Emirates NBD's retirement plans, we created a unique, innovative live experience. This live experience was captured into an online film that showed unsuspecting spouses being invited to a corridor that showcased the special moments in their lives - moments such as when they fell in love, when they decided to get married, their holidays, first child, things they have loved doing together. As each partner passed along the corridor, we see them reminisce and share their personal account of those moments and why those moments are so special. As they walk down the corridor, we also see them talk about their future and their dreams of their future together. At the end of the corridor they opened a door that led to their beautiful after - as they saw our participants – their spouses – waiting to greet them in the future; each partner aged to look 60-70 years old. Emotions abound as our participants talk to the overwhelmed spouses about their dreams and aspirations for their future together. The film ends with the message and the bank’s point of view that: “Retirement is not an ending, but a new beginning for the rest of your life together."

Credits

Name Company Position
Josephine Younes Fp7/dxb Creative Director
Nayaab Rais Fp7/dxb Creative Director
Tahaab Rais Fp7/dxb Regional Head of Strategic Planning
Josephine Younes Fp7/dxb Art Director
Nayaab Rais Fp7/dxb Copywriter
Tahaab Rais Fp7/dxb Creative Strategy
Spiro Malak Fp7/dxb General Manager - Business Unit
Vicky Kriplani Fp7/dxb Account Director
SAMEER ISLAM Fp7/dxb Senior Strategic Planner
LAYAN EL HAFI Fp7/dxb ACCOUNT MANAGER
ERNA REDZEPAGIC Fp7/dxb SENIOR ACCOUNT EXECUTIVE
Dolly Saidy Mint MENA Production Consultant
Ziad Oakes ZO Productions Director
Tania Salha ZO Productions Executive Producer
Ashraf Mohammedunny Fp7/dxb Editor
Joseph Alipio/Rizwan/Nikhil Fp7/dxb Studio artists
Paul Banham Fp7/dxb Executive Creative Director
Dominic Fernandes/Rayomand Buhariwalla/Aisha Al Maeeni/Preeti Mundhra Emirates Nbd Business Marketing Team
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