Brand | EMIRATES NBD |
Product/Service | RETIREMENT PLANS |
Entrant | FP7/DXB Dubai, UNITED ARAB EMIRATES |
Category | Internet Film |
Entrant Company
|
FP7/DXB Dubai, UNITED ARAB EMIRATES
|
Advertising Agency
|
FP7/DXB Dubai, UNITED ARAB EMIRATES
|
Production Company
|
MINT MENA Dubai, UNITED ARAB EMIRATES
|
Production Company 2
|
ZO PRODUCTIONS Dubai, UNITED ARAB EMIRATES
|
The Campaign
To promote Emirates NBD's retirement plans, we created a unique, innovative live experience.
This live experience was captured into an online film that showed unsuspecting spouses being invited to a corridor that showcased the special moments in their lives - moments such as when they fell in love, when they decided to get married, their holidays, first child, things they have loved doing together.
As each partner passed along the corridor, we see them reminisce and share their personal account of those moments and why those moments are so special. As they walk down the corridor, we also see them talk about their future and their dreams of their future together.
At the end of the corridor they opened a door that led to their beautiful after - as they saw our participants – their spouses – waiting to greet them in the future; each partner aged to look 60-70 years old. Emotions abound as our participants talk to the overwhelmed spouses about their dreams and aspirations for their future together.
The film ends with the message and the bank’s point of view that: “Retirement is not an ending, but a new beginning for the rest of your life together."
Credits
Josephine Younes |
Fp7/dxb |
Creative Director |
Nayaab Rais |
Fp7/dxb |
Creative Director |
Tahaab Rais |
Fp7/dxb |
Regional Head of Strategic Planning |
Josephine Younes |
Fp7/dxb |
Art Director |
Nayaab Rais |
Fp7/dxb |
Copywriter |
Tahaab Rais |
Fp7/dxb |
Creative Strategy |
Spiro Malak |
Fp7/dxb |
General Manager - Business Unit |
Vicky Kriplani |
Fp7/dxb |
Account Director |
SAMEER ISLAM |
Fp7/dxb |
Senior Strategic Planner |
LAYAN EL HAFI |
Fp7/dxb |
ACCOUNT MANAGER |
ERNA REDZEPAGIC |
Fp7/dxb |
SENIOR ACCOUNT EXECUTIVE |
Dolly Saidy |
Mint MENA |
Production Consultant |
Ziad Oakes |
ZO Productions |
Director |
Tania Salha |
ZO Productions |
Executive Producer |
Ashraf Mohammedunny |
Fp7/dxb |
Editor |
Joseph Alipio/Rizwan/Nikhil |
Fp7/dxb |
Studio artists |
Paul Banham |
Fp7/dxb |
Executive Creative Director |
Dominic Fernandes/Rayomand Buhariwalla/Aisha Al Maeeni/Preeti Mundhra |
Emirates Nbd |
Business Marketing Team |
Links
Entry URL