Brand | COCA-COLA MIDDLE EAST |
Product/Service | THE COCA-COLA FOUNDATION |
Entrant | FP7/DXB Dubai, UNITED ARAB EMIRATES |
Category | Internet Film |
Entrant Company
|
FP7/DXB Dubai, UNITED ARAB EMIRATES
|
Advertising Agency
|
FP7/DXB Dubai, UNITED ARAB EMIRATES
|
Media Agency
|
UM MENA Dubai, UNITED ARAB EMIRATES
|
Production Company
|
FILM PUDDING Dubai, UNITED ARAB EMIRATES
|
The Campaign
To champion the efforts that Middle Eastern teens are making in positively impacting millions of lives around them, while changing their image in the region and across the world, and to inspire many more Arab youth to join the program, the Coca-Cola Foundation launched a film that shares the stories of them making a difference.
The film features two leading youth influencers from the Middle East – Alaa Wardi (who was the creator of the famous 'No Woman No Drive' YouTube hit) and Yazeed Zaidan.
The film is narrated in the style of spoken word Arabic poetry set against a specially-composed contemporary soundtrack, that is trendy and appealing to Arab youth.
The spoken word Arabic poetry used by the influencers is very rich, emotionally compelling and distinctive - hence, connecting with the youth and striking the right chords; positively provoke viewers as well as inspiring them to join the platform by Coca-Cola.
Credits
Nayaab Rais |
Fp7/dxb |
Creative Director/Copywriter |
Josephine Younes |
Fp7/dxb |
Creative Director/Art Director |
Tahaab Rais |
Fp7/dxb |
Creative Strategy/Regional Head of Strategic Planning |
Tarek Ali Ahmad |
Fp7/dxb |
GENERAL MANAGER BUSINESS UNIT |
Paul Banham |
Fp7/dxb |
Executive Creative Director |
Aya Shedid |
Fp7/dxb |
Account Director |
Cyril Nehme |
Fp7/dxb |
Arabic Copywriter |
Adham Obeid |
|
Director |
Pierre Mouarkech/Maria De Lourdes Haddad |
|
DOP/Assistant Director |
DOLLY SAIDY/MARIO ATALLAH |
MINT MENA |
PRODUCTION CONSULTANT |
Layal Moukahal Azzi/Alain Abi Khalil |
|
Producers |
Antoine Challita |
Um Mena |
Regional Business Director |
Marsha Hofstee |
Um Mena |
Media Director |
Elias Elkoussa |
Um Mena |
Associate Director |
Ricardo Campo Perez |
Um Mena |
Digital Manager |
Abed Daya |
Um Mena |
Media Supervisor |
Farah Ibrahim |
Um Mena |
Media Planner |
Tammam El Atrache/Carla El Hachem |
Um Mena |
Media Executive |
Joseph Alipio/Abdul Wahid/Rizwan Nikhil |
Fp7/dxb |
Studio artists |
Tolga Cebe/Effie Kontopoulou/Islam ElDessouky/Amina Aijaz/Ibrahim Wagdy |
Coca-Cola |
Marketing Team |
Links
Entry URL