2016 Winners & Shortlists

The Campaign

To champion the efforts that Middle Eastern teens are making in positively impacting millions of lives around them, while changing their image in the region and across the world, and to inspire many more Arab youth to join the program, the Coca-Cola Foundation launched a film that shares the stories of them making a difference. The film features two leading youth influencers from the Middle East – Alaa Wardi (who was the creator of the famous 'No Woman No Drive' YouTube hit) and Yazeed Zaidan. The film is narrated in the style of spoken word Arabic poetry set against a specially-composed contemporary soundtrack, that is trendy and appealing to Arab youth. The spoken word Arabic poetry used by the influencers is very rich, emotionally compelling and distinctive - hence, connecting with the youth and striking the right chords; positively provoke viewers as well as inspiring them to join the platform by Coca-Cola.