| Brand | COMMERCIAL BANK |
| Product/Service | CONSUMER SERVICES |
| Entrant | LEO BURNETT DOHA, QATAR |
| Category | Viral Film |
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Entrant Company
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LEO BURNETT DOHA, QATAR
|
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Advertising Agency
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LEO BURNETT DOHA, QATAR
|
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Production Company
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GINGER CAMEL Doha, QATAR
|
The Campaign
A young couple are stopped mid walk by an interesting travel ad about Thailand. Seconds later we see them running towards the lightbox with the displayed ad in full throttle. In the blink of an eye, we find them inside the lightbox and part of the displayed ad. The lightbox ads scroll to show them enjoying different travel destinations.
Credits
| Bechara Mouzannar |
Leo Burnett |
Chief Creative Officer |
| Sami Saleh |
Leo Burnett Doha |
Managing Director |
| Munah Zahr |
Leo Burnett Doha |
Executive Creative Director |
| Samer Lahoud |
Leo Burnett Doha |
Creative Director |
| Thiago Gouveia |
Leo Burnett Doha |
Senior Art Director |
| Tala AlAli |
Leo Burnett Doha |
Copywriter |
| Felipe Menezes |
Leo Burnett Doha |
Senior Art Director |
| Ziad Azar |
Leo Burnett Doha |
Senior Art Director |
| Lara Traboulsi |
Leo Burnett Doha |
Communication Supervisor |
| Youssef Chahine |
Leo Burnett Doha |
Communication Director |