| Brand | QATAR ELECTRICITY & WATER CORPORATION (KAHRAMAA) |
| Product/Service | TARSHEED - CONSERVATION LAW |
| Entrant | LEO BURNETT DOHA, QATAR |
| Category | Charities, Public Health, Safety & Awareness Messages |
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Entrant Company
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LEO BURNETT DOHA, QATAR
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Advertising Agency
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LEO BURNETT DOHA, QATAR
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Production Company
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STOKED Beirut, LEBANON
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The Campaign
A Qatari man is chased around all day by a bright outdoors light. Hanging from his sunroof, following him around the mall, bathing him in light in the middle of a dark cinema, and hopping after him as he jogs, the clingy lamppost continues demanding his attention. Driven by annoyance, the man finally calls an electrician to install a timer that will automatically turn off outdoors lights during daytime to avoid getting a big fine for wasting energy.
Credits
| Bechara Mouzannar |
Leo Burnett |
Chief Creative Officer |
| Sami Saleh |
Leo Burnett Doha |
Managing Director |
| Munah Zahr |
Leo Burnett Doha |
Executive Creative Director |
| Thiago Gouveia |
Leo Burnett Doha |
Senior Art Director |
| Ziad Azar |
Leo Burnett Doha |
Senior Art Director |
| Frederic Wehbe |
Leo Burnett Doha |
Art Director |
| Alex Oliveira Mota |
Leo Burnett Doha |
Copywriter |
| Muna Chamseddin |
Leo Burnett Doha |
Designer |
| Lara Traboulsi |
Leo Burnett Doha |
Communication Supervisor |