Brand | THE HERSHEY'S COMPANY EMEA |
Product/Service | REESE'S |
Entrant | UM MENA Dubai, UNITED ARAB EMIRATES |
Category | Branded Content & Entertainment Film |
Media Agency 2
|
UM MENA Dubai, UNITED ARAB EMIRATES
|
Entrant Company
|
UM MENA Dubai, UNITED ARAB EMIRATES
|
Media Agency
|
UM MENA Dubai, UNITED ARAB EMIRATES
|
Production Company
|
C3 FILMS / TELFAZ11 Riyadh, SAUDI ARABIA
|
The Campaign
The film idea of Reese’s was based on Reese’s “perfect combination of chocolate and peanut butter”, where we teamed up with Alaa Wardi to create the perfect combination of music and comedy, creating the #bettertogether song. The film was created by compiling different sounds uploaded by users following Alaa Wardi’s initial recruitment video where he asked people to submit random sounds. Alaa then collected these videos and merged them in harmony to create the Reese’s song only using user-generated sounds.
Credits
Rodrigo Mavu |
UM MENA |
Creative Director |
Neha Khandwani |
UM MENA |
Business Development Supervisor, MENA |
Komal Bajaj |
UM MENA |
Marketing Communications Director |
Nader Yehya |
UM MENA |
Art Director |
Khaldoun El Attrash |
UM MENA |
Senior Designer |
Mambo Jack, Brazil |
|
Production House |
Loiuse Bolo |
|
Copywriter |
Jibin Thomson |
Reprise MENA |
Performance Media Analyst |
Rohan Mane |
Reprise MENA |
Performance Media Analyst |
Sandeep Dhar |
Reprise MENA |
Social Media Specialist |
Assaad Kassis |
UM MENA |
Business Director |
Rima Nakhala |
UM MENA |
Digital Director |
Lea Koyess |
UM MENA |
Associate Director |
Bassam Aoun |
UM MENA |
Media Supervisor |
Alaa Wardi |
Telfaz 11 Team |
Influencer |
Fahad Alsuwayan |
Telfaz 11 Team |
Marketing Representative |