Brand | HAIRCODE |
Product/Service | HAIR GEL |
Entrant | IMPACT BBDO Cairo, EGYPT |
Category | Cosmetics & Beauty, Toiletries & Pharmacy |
Entrant Company
|
IMPACT BBDO Cairo, EGYPT
|
Advertising Agency
|
IMPACT BBDO Cairo, EGYPT
|
Media Agency
|
PHD Dubai, UNITED ARAB EMIRATES
|
Production Company
|
ASAP Cairo, EGYPT
|
The Campaign
Egyptian male teenagers are not in the business of doing any good plainly because no teenager wants to be labelled as “good”. And because of that everyone anticipates their wrongdoing, whether it’s their teachers, the cops, their parents, anyone who isn’t a teenager; they are all trying to catch them in the act and every teenagers know they are being watched at all times. So what’s the immediate indicator that someone is up to no-good? MESSY HAIR. So even if they are caught literally doing what they aren’t/shouldn’t/couldn’t be doing, if they “look good” they’ll deceive anyone. Here we simply see the story of a gang of teenagers doing no-good, and when they are caught he transforms into different excuses, whether it’s “play it cool”, “pretend like their above 18”, “speak politely” but what remains the same is that he has good hair through all of them- so whatever excuse he uses, if his hair looks good then he’s LITERALLY good-to-go.
Credits
Hussam Moro |
Impact Bbdo Cairo |
President - Chief Creative Officer |
Dalia Abdel Shafi |
Impact Bbdo Cairo |
Group Account Director |
Mai El Attar |
Impact Bbdo Cairo |
Senior Account Manager |
Ahmed El Keiy |
Impact Bbdo Cairo |
Creative Director |
Noor Hassanein |
Impact Bbdo Cairo |
Senior Copywriter |
Mohamed Gaber |
Impact Bbdo Cairo |
Art Director |
Hani Mohsen |
Impact Bbdo Cairo |
Copywriter |
Tarek Nour |
Impact Bbdo Cairo |
Graphic Designer |
Mohamed Abdelrehim |
Impact BBDO Cairo |
Head of TV Production |
Hend Ghorab |
Impact Bbdo Cairo |
Strategic Planner |
Adeel Faroqui |
Marico |
MENA Marketing Head |
Ali Ali |
N/A |
Director |
Pierre Maarkash |
N/A |
Director Of Photography |
Amin ElMasri |
ASAP |
Executive Producer |
Shorouk Mokhtar |
ASAP |
Producer |
Ahmed Sobhy |
Lizard Post Production |
Compositor |
Amr Rabie |
Lizard Post Production |
Editor |
Hosny Ali |
Frequency |
Sound Engineer |
Naila Fatouh |
Impact Bbdo Cairo |
Planning Director |
Saleh El Azab |
Impact BBDO Cairo |
TV Producer |