2016 Winners & Shortlists

ROCK COMMERCIAL MR X

BrandEGYPT FOODS
Product/ServiceCHIPS
EntrantHADI EL BAGOURY Giza, EGYPT
CategoryInternet Film
Entrant Company HADI EL BAGOURY Giza, EGYPT
Advertising Agency THE ACADEMY Giza, EGYPT
Production Company HADI EL BAGOURY Giza, EGYPT
Production Company 2 TNP (TAREK NOUR PRODUCTIONS) Cairo, EGYPT

The Campaign

The campaign was in the form of 2 copies where the first featured Tarzan buying Chips from kiosk and that he came all the way from the jungle to buy Rock as well as being not like any human being because Rock Chips is simply not for everyone. there was also a second copy that featured a character called MR.X which is originally from an old cinematic movie of a gangster called MR.x where the character is like a super gangster, hence the commercial featured Mr.X to insure the idea that Rock Chips is not for everyone and that MR.X came back from the past to get a pack of Rock Chips.

Credits

Name Company Role
Hadi El Bagoury the producers Director
Ahmed Tarek the academy Creative Group Head
Ahmed El Nakib the academy group account director
Sherif Mounir THe Academy Creative Director
Mohamed Abd Elhameed the academy Associate Creative Director
Tamer Tawfik The academy Copywriter
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