2016 Winners & Shortlists

The Campaign

'The Essence of Qatar' showcases Qatar’s unique authenticity and cultural heritage extending to the exhilarating tourist attractions which expose the destination to a global audience as a ‘world-class hub with deep cultural roots’. Distinctively different, with a strong sense of cinematic artistry, Qatar’s fresh ‘destination brand’ film reveals to the discerning traveller ‘The Essence of Qatar’, capturing the country’s warmth of soul and spirit of vision. Steeped in the legends of ocean-going traders and pearl merchants, the impressionistic approach offers the ‘viewer' a window into Qatar’s mystique, tantalizes them sufficiently to leave them wanting more. The film places the viewer in Qatar, providing an overwhelming sensory experience of elegance and authenticity filled with colours, spectacle, and intimacy. By introducing Qatar’s in this manner, the destination stands proudly amongst the world’s top premium destinations.