2016 Winners & Shortlists

SAVING JOULE

Short List
Client/BrandMISHKAT
Product/ServiceMISHKAT INTERACTIVE CENTRE
EntrantTHE EDGE PICTURE COMPANY Abu Dhabi, UNITED ARAB EMIRATES
Type of EntryFilm: Other Film
CategoryScreens & Events
Entrant Company THE EDGE PICTURE COMPANY Abu Dhabi, UNITED ARAB EMIRATES
Advertising Agency THE EDGE PICTURE COMPANY Abu Dhabi, UNITED ARAB EMIRATES
Production Company THE EDGE PICTURE COMPANY Abu Dhabi, UNITED ARAB EMIRATES

The Campaign

Saving Joule is an educational animation which teaches children about the different sources you can obtain energy from. The film uses no dialogue and only sound effects along with 2.5D visuals. By using characters and an environment very different from our own, this film creates a sense of fantasy and animation to grab the kids attention - whilst providing educational information at the same time. The film begins with a robot named Joule, who is flying through space with his other robot companions. Joule's spaceship then begins to run out of power, which ends with the crash landing of his spaceship on an unknown alien planet. On this planet is an alien named Etta, who Joule seeks help from. Joule and Etta embark on a quest to find sources of energy - that will ultimately both charge Joule's spaceship battery power and help him back into space. However their journey together is not so straight forward, and they find a variety of challenges standing in their way. Throughout their journey, they find a few different sources of energy - teaching Joule's, and the children, the different sources you can obtain energy from.

Credits

Name Company Position
Nick Canner The Edge Picture Company Creative Director
Alex Amos The Edge Picture Company Executive Producer
Michelle Abou Daher The Edge Picture Company Producer
Josh Bower The Edge Picture Company Editor
Peepshow The Edge Picture Company Animation
Simon Keep The Edge Picture Company Music