IN TARIFF LAUNCH ( 3 OF 3)
| Brand | VODAFONE |
| Product/Service | TELECOMUNICATION |
| Entrant | J. WALTER THOMPSON CAIRO, EGYPT |
| Category | Commercial Public Services |
|
Entrant Company
|
J. WALTER THOMPSON CAIRO, EGYPT
|
|
Advertising Agency
|
J. WALTER THOMPSON CAIRO, EGYPT
|
|
Media Agency
|
MEC GLOBAL Giza, EGYPT
|
|
Production Company
|
BIGFOOT FILMS Cairo, EGYPT
|
The Campaign
Our campaign is a series of humorous TVCs where huge 80’s stars desperately want to join youth collective bands that are a current youth stars. Their attempt to join this band is due to their desire to be seen as ‘young’ again. The stars would show up to the collective at various stages of making a song ( at an audition, song writing stage, or a rehearsal ) and try to convince them how they should be part of the song. They would even sing their own hit songs to them, in final attempts at convincing them that they belong. But the collective band would always politely turn them down.
Credits
| Mai Azmy |
J Walter Thompson Cairo |
Managing Director |
| Shahira Akel |
J Walter Thompson Cairo |
Business Director |
| Hassan El Sada |
J Walter Thompson Cairo |
Account Manager |
| Hisham Ghamrawy |
J Walter Thompson Cairo |
Account Executive |
| Amir Adib |
J Walter Thompson Cairo |
Planner |
| Wessam Sallem |
J Walter Thompson Cairo |
Copywriter |
| Mohamed Hammady |
J Walter Thompson Cairo |
Executive Creative Director |
| Nader El Said |
J Walter Thompson Cairo |
Senior art director |
| khalil el Shorbagy |
J Walter Thompson Cairo |
Art Director |
| Reem Megahed |
J Walter Thompson Cairo |
Head of production |
| Shady abdelaziz |
J Walter Thompson Cairo |
Agency Producer |
| Mayar Makhlouf |
J. Walter Thompson Cairo |
AV Producer |
| Begad Omran |
Bigfoot Films |
Executive Producer |
| Norah El Khateeb |
Bigfoot Films |
Line Producer |