IN TARIFF LAUNCH (2 OF 3)
| Brand | VODAFONE |
| Product/Service | TELECOMUNICATION |
| Entrant | J. WALTER THOMPSON CAIRO, EGYPT |
| Category | Commercial Public Services |
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Entrant Company
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J. WALTER THOMPSON CAIRO, EGYPT
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Advertising Agency
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J. WALTER THOMPSON CAIRO, EGYPT
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Media Agency
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MEC GLOBAL Giza, EGYPT
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Production Company
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BIGFOOT FILMS Cairo, EGYPT
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The Campaign
Our campaign is a series of humorous TVCs where huge 80’s stars desperately want to join a youth collective band who are a the current youth stars. their attempt to join this band is due to their desire to be seen as ‘young’ again. The stars would show up to the collective at various stages of making a song ( at an audition, song writing stage, or a rehearsal ) and try to convince them how they should be part of the song. They would even sing their own hit songs to them, in final attempts at convincing them that they belong. but the collective band would always politely turn them down.
TRANSLATIONS:
00:00:49: “When we said it won’t be the same without you, we were referring to the youth, Dial 2020 and stay IN with music, minutes and endless internet megabytes”
Credits
| Mai Azmy |
J Walter Thompson Cairo |
Managing Director |
| Shahira Akel |
J Walter Thompson Cairo |
Business Director |
| Hassan El Sada |
J Walter Thompson Cairo |
Account Manager |
| Hisham Ghamrawy |
J Walter Thompson Cairo |
Account Executive |
| Mohamed Hamady |
J Walter Thompson Cairo |
Executive Creative Director |
| Amir Adib |
J Walter Thompson Cairo |
Planner |
| Wessam Sherif |
J Walter Thompson Cairo |
Copywriter |
| Nader El Said |
J Walter Thompson Cairo |
Senior art director |
| khalil el Shorbagy |
J Walter Thompson Cairo |
Art Director |
| Reem Megahed |
J Walter Thompson Cairo |
Head of production |
| Shady abdelaziz |
J Walter Thompson Cairo |
Agency Producer |
| Mayar Makhlouf |
J. Walter Thompson Cairo |
AV Producer |
| Begad Omran |
Bigfoot Films |
Executive Producer |
| Norah El Khateeb |
Bigfoot Films |
Line Producer |