2016 Winners & Shortlists

The Campaign

Film opens with with a half frame and you see a young woman in her pyjamas. She’s in her kitchen, stirring her coffee with one hand while she is scrolling through her phone placed on the kitchen counter. The scene is calm and she seems relaxed. She double taps the screen of her phone and sips on her coffee. Then a super appears on the screen www.shopinyourpyjamas.ae. The film fades out and a red screen appears. A VO narrating - Electronics on the dot - while the screen changes to icons showing 5 benefits of online shopping including free product insurance, free shipping, easy returns, cash on delivery and zero percent installments and ends with a super of www.erosdigitalhome.ae. The film demonstrates the ease of online shopping. The young woman was able to be in the comfort of her own home to shop for what she wanted while enjoying her morning coffee.