Brand | BURJEEL HOSPITAL, ABU DHABI |
Product/Service | HEALTHCARE SERVICES |
Entrant | BLUE APPLE Dubai, UNITED ARAB EMIRATES |
Category | Commercial Public Services |
Entrant Company
|
BLUE APPLE Dubai, UNITED ARAB EMIRATES
|
Advertising Agency
|
BLUE APPLE Dubai, UNITED ARAB EMIRATES
|
Advertising Agency 2
|
ADLINE ADVERTISING Abu Dhabi, UNITED ARAB EMIRATES
|
Production Company
|
DEJA VU Dubai, UNITED ARAB EMIRATES
|
The Campaign
This film captures moments from various people’s lives to form a narrative. A special narrative device of ‘an ornate book’ is used here, and as the pages turn we get glimpses into the lives of these people. The Supers used appear in the book. The film features a series of situations and vignettes that showcase the luxurious Burjeel Hospital space, as well as the healing attributes and 7-star service offered by the hospital.
The hospital offers its guests a holistic healing environment, gourmet meals, live therapeutic music, state of the art medical equipment, as well as a body of trained and trustworthy doctors and nurses.
The TVC positioned Burjeel as providing the perfect balance of state-of-the-art clinical excellence and warm, personalised care in a luxurious environment. We also developed a distinct tone of voice and brand look and feel that set it apart from the usual, clinical and sanitized approach that was common in the category.
This film is a visual piece of poetry showcasing the art of healing in a contemporary looking Burjeel hospital.
Credits
Pankaj Ramnathkar |
Blue Apple |
Executive Creative Director |
Neil D'Souza |
Blue Apple |
Creative Director |
Dileep Cherian |
Blue Apple |
Associate Creative Director |
Milind Lanjekar |
Blue Apple |
Brand Creative Director |
Newton Rebello |
Blue Apple |
Group Account Director |
Vineeta Sukhija |
Blue Apple |
Account Director |
Dana Koubar |
Blue Apple |
Account Manager |
Pascale Kashouh |
NA |
Film Director |
Crispin |
NA |
DOP |
Manasvi Gosalia |
Deja Vu |
Executive Producer |