2016 Winners & Shortlists

The Campaign

This film captures moments from various people’s lives to form a narrative. A special narrative device of ‘an ornate book’ is used here, and as the pages turn we get glimpses into the lives of these people. The Supers used appear in the book. The film features a series of situations and vignettes that showcase the luxurious Burjeel Hospital space, as well as the healing attributes and 7-star service offered by the hospital. The hospital offers its guests a holistic healing environment, gourmet meals, live therapeutic music, state of the art medical equipment, as well as a body of trained and trustworthy doctors and nurses. The TVC positioned Burjeel as providing the perfect balance of state-of-the-art clinical excellence and warm, personalised care in a luxurious environment. We also developed a distinct tone of voice and brand look and feel that set it apart from the usual, clinical and sanitized approach that was common in the category. This film is a visual piece of poetry showcasing the art of healing in a contemporary looking Burjeel hospital.