2016 Winners & Shortlists

The Campaign

Egyptian Food Bank's objective is to end hunger in Egypt by 2020 our first challenge was that donors tend to donate Only for certain programs, usually the seasonal ones such as eftar sa2em sak el odheya we wanted to show all EFB’s programs that needs donations through out the whole year the countdown for 2020.... 5 years left... to reach the dream... of ending hunger in Egypt by 2020 we need donations for all the 10 programs of Food bank, for the rest remaining 5 years another challenge... the competition among other NGOs is increasing, and we need to stand out we need to be emotional...yet in a more positive way ... we need to see some hope... and as they say... for every dark night, there's a brighter day to bring a glimpse of light... with a journey for hope... Our Solution Riding FOOD Bank's Train of Hope Why the train of hope ? a train never fails its destination = ending hunger 2020 a train stops by all stations = 10 programs you choose your station = you donate to the programs that appeals to you the train of hope to visit the world of FOOD Bank...