SCHOOL FEEDING - ZAHRA RAMY
| Brand | EGYPTIAN FOOD BANK |
| Product/Service | FOOD BANK |
| Entrant | HIT CREATIVE COMMUNICATION Cairo , EGYPT |
| Category | Charities, Public Health, Safety & Awareness Messages |
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Entrant Company
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HIT CREATIVE COMMUNICATION Cairo, EGYPT
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Advertising Agency
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HIT CREATIVE COMMUNICATION Cairo, EGYPT
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Production Company
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CINEGRAM CAIRO Cairo, EGYPT
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The Campaign
Egyptian Food Bank's objective is to end hunger in Egypt by 2020
our first challenge was that donors tend to donate Only for certain programs, usually the seasonal ones such as
eftar sa2em
sak el odheya
we wanted to show all EFB’s programs that needs donations through out the whole year
the countdown for 2020.... 5 years left... to reach the dream... of ending hunger in Egypt by 2020
we need donations for all the 10 programs of Food bank, for the rest remaining 5 years
another challenge... the competition among other NGOs is increasing, and we need to stand out
... we need to see some hope... and as they say... for every dark night, there's a brighter day
to bring a glimpse of light... with a journey for hope...
Our Solution
Riding FOOD Bank's Train of Hope
Why the train of hope ?
a train never fails its destination = ending hunger 2020
a train stops by all stations = 10 programs
you choose your station = you donate to the programs that appeals to you
The train of hope to visit the world of FOOD Bank...
Credits
| Sherine Hela |
Hit Creative Communication |
Managing Director |
| Mohamed Anwar |
Hit Creative Communication |
Creative Director |
| Marwan Hussein |
Hit Creative Communication |
Associate Creative Director |
| Mostafa Yassin |
Hit Creative Communication |
Copywriter |
| Heba Raouf |
Hit Creative Communication |
Account Director |
| Farah Shawkey |
Hit Creative Communication |
Account Manager |
| Ahmed Mossallam |
Hit Creative Communication |
Senior Account Executive |
| Hesham Sahdi |
Hit Creative Communication\ |
Senior Account Executive\ |
| Mohamed Abbas |
Hit Creative Communication |
Agency Producer |
| Hady El Bagoury |
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Director |
| Patrizio Patrizi |
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DOP Lighting Cameraman |
| Mohamed Attia |
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Art Director |
| Mohamed Gebely |
Cinegram |
Production Manager |