Brand | NATIONAL CANCER INSTITUTION 500 500 |
Product/Service | NCI 500 500 |
Entrant | ANIMATION ADVERTISING Cairo, EGYPT |
Category | Charities, Public Health, Safety & Awareness Messages |
Entrant Company
|
ANIMATION ADVERTISING Cairo, EGYPT
|
Advertising Agency
|
ANIMATION ADVERTISING Cairo, EGYPT
|
Media Agency
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MEDIAIR MENA Cairo, EGYPT
|
Production Company
|
KEY FILM Cairo, EGYPT
|
The Campaign
National Cancer Institution 500 500 will be the largest hospital that to treat cancer patients in Egypt, as number of cancer patients increase with a significant rate annually.
This is a film with a strong message of mass solidarity from everyone in Egypt to help fight Cancer.
It is translated visually; by a crowd of Egyptians holding up a young boy visibly treated by cancer and is surfing happily on a lively crowd in the different streets of Cairo in a cheerful and joyful manner.
The crowd is made of Egyptian citizens, which are all cheering the young boy as if to celebrate life and helping him to reach a destination despite all obstacles. This destination is 500500 hospital.
This strong analogy is a message of help, and an invitation to donate and fight Cancer translated in a simple visual of mass solidarity.
Credits
Mohamed El Saadi |
animation Advertising |
Chief Creative Officer |
Marc Chalhoub |
|
Director |
Emmanuel Soyer |
|
DOP Lighting Cameraman |
Waleed Serry |
Animation Advertising |
Creative Director |
Ashraf Saiid |
animation Advertising |
Creative Director |
Nada Zeitoun |
animation Advertising |
Client Service Director |
Ahmed Metwally |
animation Advertising |
Account Director |
Taher El Khateeb |
animation Advertising |
Account Supervisor |
Adel Abdulla |
Key Film Productions |
Executive Producer/CEO |
May Ads |
|
Assistant Director |
Mohamed Ali |
Animation Advertising |
Editor |