| Brand | NATIONAL CANCER INSTITUTION 500 500 |
| Product/Service | NCI 500 500 |
| Entrant | ANIMATION ADVERTISING Cairo, EGYPT |
| Category | Charities, Public Health, Safety & Awareness Messages |
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Entrant Company
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ANIMATION ADVERTISING Cairo, EGYPT
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Advertising Agency
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ANIMATION ADVERTISING Cairo, EGYPT
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Media Agency
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MEDIAIR MENA Cairo, EGYPT
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Production Company
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KEY FILM Cairo, EGYPT
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The Campaign
National Cancer Institution 500 500 will be the largest hospital that to treat cancer patients in Egypt, as number of cancer patients increase with a significant rate annually.
This is a film with a strong message of mass solidarity from everyone in Egypt to help fight Cancer.
It is translated visually; by a crowd of Egyptians holding up a young boy visibly treated by cancer and is surfing happily on a lively crowd in the different streets of Cairo in a cheerful and joyful manner.
The crowd is made of Egyptian citizens, which are all cheering the young boy as if to celebrate life and helping him to reach a destination despite all obstacles. This destination is 500500 hospital.
This strong analogy is a message of help, and an invitation to donate and fight Cancer translated in a simple visual of mass solidarity.
Credits
| Mohamed El Saadi |
animation Advertising |
Chief Creative Officer |
| Marc Chalhoub |
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Director |
| Emmanuel Soyer |
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DOP Lighting Cameraman |
| Waleed Serry |
Animation Advertising |
Creative Director |
| Ashraf Saiid |
animation Advertising |
Creative Director |
| Nada Zeitoun |
animation Advertising |
Client Service Director |
| Ahmed Metwally |
animation Advertising |
Account Director |
| Taher El Khateeb |
animation Advertising |
Account Supervisor |
| Adel Abdulla |
Key Film Productions |
Executive Producer/CEO |
| May Ads |
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Assistant Director |
| Mohamed Ali |
Animation Advertising |
Editor |