| Brand | ALEXBANK |
| Product/Service | DEBIT & CREDIT CARDS |
| Entrant | ANIMATION ADVERTISING Cairo, EGYPT |
| Category | Financial Products & Services |
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Entrant Company
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ANIMATION ADVERTISING Cairo, EGYPT
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Advertising Agency
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ANIMATION ADVERTISING Cairo, EGYPT
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Media Agency
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MEDIAIR MENA Cairo, EGYPT
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Production Company
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HAMA FILM PRODUCTIONS Giza, EGYPT
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The Campaign
The Egyptians culture takes the father for granted. He is responsible to financially support his family and find a way to fulfill their needs and not only their needs but higher expectations. And despite of the fact that the kids usually having a strong close bond with their mothers.
Utilizing this insight ALEXBANK is one of the largest banks in Egypt and part of Intesa Sanpaolo which is one of the top banking groups in the euro and the leader in Italy in all business had developed a unique communication platform which is sponsoring the "Egyptian Father". A lot of brands had developed the mother role but fathers were never given this opportunity.
To make it closer to the target a light close to the heart execution was chosen dramatizing how the family always sees the father as the financial pocket of the family.
Credits
| Mohamed El Saadi |
animation Advertising |
Chief Creative Officer |
| Ashraf Saiid |
animation Advertising |
Creative Director |
| Ahmed Nader Galal |
|
Director |
| Nada Zeitoun |
animation Advertising |
Client Service Director |
| Taher El Khateeb |
animation Advertising |
Account Supervisor |
| Ahmed Metwally |
animation Advertising |
Account Director |
| Shazeya Serag |
animation Advertising |
Agency Producer |
| Bassel Hossam |
|
Art Director |
| Hesham Soliman |
Hama Film Production |
Producer and Owner |
| Mohamed El Raie |
Hama Film Production |
Production Manager |
| Amr Farouk |
|
DOP Lighting Cameraman |
| Moataz Fahmy |
Hama Film Production |
Assistant producer |
| Amr Berry |
|
Assistant Director |