2016 Winners & Shortlists

IT BELONGS ONLINE MUSCLE MAN

BrandMOBINIL
Product/ServiceTELECOMMUNICATION
EntrantFP7/CAI Cairo, EGYPT
CategoryCommercial Public Services
Entrant Company FP7/CAI Cairo, EGYPT
Advertising Agency FP7/CAI Cairo, EGYPT
Media Agency UM7 Cairo, EGYPT
Production Company LIGHTHOUSE FILMS Cairo, EGYPT

The Campaign

Millennials share every part of their life on social media, and this excessive sharing leaves us with a few interesting stories, and an abundance of rather trivial and annoying content. While we can tolerate these things online, they would not be tolerated in real life. This insight is what triggered the idea that some things belong online. By profiling common behaviors of online users, we created culturally relevant ads that asked what would happen if online behavior was acted out in real life.  

Credits

Name Company Role
Ahmed Hafez Youness FP7/CAI Executive Creative Director:
Rami El Kerdani FP7/CAI Associate Creative Director
Moemen El Siwi FP7/CAI Art Director
Menna El Kiey FP7/CAI Senior Copywriter
Rana khairy FP7/CAI Copywriter
Mostafa Abdelmawla FP7/CAI Graphic Designer
Fadila El Assiouty/Nour Abdel hamid FP7/CAI Copywriter
Dina Nadeem Light House Stylist
Sondos Effat FP7/CAI Group Account Director
Raghda El Maghrabi FP7/CAI Account Director
Ramy Raafat FP7/CAI Senior Account Executive
Heba Radwan FP7/CAI Head of Production
Inas Nagy FP7/CAI Producer
Ashraf Hosafy FP7/CAI Producer
Mahmoud Enayet FP7/CAI Post Production Supervisor
Omar Hilal Light House Director
Mohamed Diaa Light House Art Director
Wael Alaa Light House Music
Ahmed Hafez Aroma Edit and Post Production
Hosny Ali The Garage Sound Design Arrangement