2016 Winners & Shortlists

AUDI - THE NUMBER 10

Short List
Client/BrandAUDI MIDDLE EAST
Product/ServiceAUDI
EntrantTONIC INTERNATIONAL Dubai, UNITED ARAB EMIRATES
Type of EntryFilm: Other Film
CategoryBranded Content & Entertainment Film
Entrant Company TONIC INTERNATIONAL Dubai, UNITED ARAB EMIRATES
Advertising Agency TONIC INTERNATIONAL Dubai, UNITED ARAB EMIRATES
Media Agency MEDIACOM MENA Dubai, UNITED ARAB EMIRATES
Production Company FILMMASTER Dubai, UNITED ARAB EMIRATES

The Campaign

Audi supports the dreams of a talented boy to become a professional footballer, by delivering, building, and lighting up a football pitch for him. Our protagonist, Zakaria is a young boy who lives in the small village of Balad Sayt, Oman. It’s a remote village surrounded by majestic mountains. He has a big dream: to become a professional footballer. Through interviews done with Zakaria, his father and an old neighbour – as well as the footage captured, we learn that Zakaria faces a big obstacle. Living so far away from everything, there isn’t proper infrastructure for him to train. Audi decides to support his dreams. A total of 22 Audi Q7 travel to the mountainous village. Even though the roads are rough and dangerous, Audi persists in their mission. In the end, we deliver, build and light up a football pitch. It shows Audi's commitment to progress, under any condition.

Credits

Name Company Position
Cristiano Tonnarelli Tonic International Executive Creative Director
Arnaud Verchere Tonic International Planning Director/Partner
Wael Bittar Tonic International General Manager
Tony Ting Tonic International Copywriter
Renaud Heneffe Tonic International Art Director
Nicolas Richard Tonic International Copywriter
Francesca Meloni Tonic International Account Director
Amr Mokhtar Tonic International Account Manager
Renato Lamberti Sagliano Tonic International Head of TV Production
Joeri Holsheimer Filmmaster MEA Director
Carlos Catalan Filmmaster MEA Director Of Photography
Chayne Brand Audi Middle East Marketing Director
Bastiaan Jordan Audi Middle East Brand Communications Manager