Brand | AUDI MIDDLE EAST |
Product/Service | AUDI |
Entrant | TONIC INTERNATIONAL Dubai, UNITED ARAB EMIRATES |
Category | Branded Content & Entertainment Film |
Entrant Company
|
TONIC INTERNATIONAL Dubai, UNITED ARAB EMIRATES
|
Advertising Agency
|
TONIC INTERNATIONAL Dubai, UNITED ARAB EMIRATES
|
Media Agency
|
MEDIACOM MENA Dubai, UNITED ARAB EMIRATES
|
Production Company
|
FILMMASTER Dubai, UNITED ARAB EMIRATES
|
The Campaign
Audi supports the dreams of a talented boy to become a professional footballer, by delivering, building, and lighting up a football pitch for him.
Our protagonist, Zakaria is a young boy who lives in the small village of Balad Sayt, Oman. It’s a remote village surrounded by majestic mountains. He has a big dream: to become a professional footballer.
Through interviews done with Zakaria, his father and an old neighbour – as well as the footage captured, we learn that Zakaria faces a big obstacle. Living so far away from everything, there isn’t proper infrastructure for him to train.
Audi decides to support his dreams. A total of 22 Audi Q7 travel to the mountainous village. Even though the roads are rough and dangerous, Audi persists in their mission.
In the end, we deliver, build and light up a football pitch. It shows Audi's commitment to progress, under any condition.
Credits
Cristiano Tonnarelli |
Tonic International |
Executive Creative Director |
Arnaud Verchere |
Tonic International |
Planning Director/Partner |
Wael Bittar |
Tonic International |
General Manager |
Tony Ting |
Tonic International |
Copywriter |
Renaud Heneffe |
Tonic International |
Art Director |
Nicolas Richard |
Tonic International |
Copywriter |
Francesca Meloni |
Tonic International |
Account Director |
Amr Mokhtar |
Tonic International |
Account Manager |
Renato Lamberti Sagliano |
Tonic International |
Head of TV Production |
Joeri Holsheimer |
Filmmaster MEA |
Director |
Carlos Catalan |
Filmmaster MEA |
Director Of Photography |
Chayne Brand |
Audi Middle East |
Marketing Director |
Bastiaan Jordan |
Audi Middle East |
Brand Communications Manager |