2016 Winners & Shortlists

The Campaign

A well dressed and mannered Kuwaiti man arrives at a golf course. As he walks around saying hello to his western colleagues and choosing his favorite golf club, a voiceover comes on talking to him in a teasing manner pointing out the pretense of his style and manner. He points our how he lives a lie, referring to his driver as a "chauffer" and how he prefers listening to Beethoven in the morning rather than Khaled Al Mulla, a local Kuwaiti musician, among other observations. As the man goes for his first shot, our VO tell him "Wanna know when your real side comes out? Let' see what happens when you hit a hole in one". At that point, the hero scores and we are taken into a series of flashbacks from Kuwaiti history including when the Kuwaiti soccer team scored a goal in the world cup. When we come back to reality, the pretense is gone, and our hero performs a celebratory dance in a traditional Kuwaiti style without a care in the world of how he looks. We cut to the end line of "We Know You Well".