2016 Winners & Shortlists

HAIR CREAM

BrandETISALAT MISR
Product/ServiceTELECOMMUNICATIONS
EntrantKING TUT'S PLAYGROUND Cairo, EGYPT
CategoryCommercial Public Services
Entrant Company KING TUT'S PLAYGROUND Cairo, EGYPT
Advertising Agency KING TUT'S PLAYGROUND Cairo, EGYPT
Media Agency INITIATIVE Cairo, EGYPT
Production Company LIGHTHOUSE FILMS Cairo, EGYPT

The Campaign

Some things in life aren't guaranteed, but this offer from Etisalat is. Once you activate the service, you instantly receive a gift. We communicated this by showing things that we strive for and aren't guaranteed, when on the other hand you can opt in for this service and instantly secure a guaranteed gift.

Credits

Name Company Role
MOHAMED HAMDALLA KING TUT'S PLAYGROUND (KTP) CHIEF CREATIVE OFFICER
ASHRAF BADAWY KING TUT'S PLAYGROUND (KTP) EXECUTIVE CREATIVE DIRECTOR
AHMAD FAHMY KING TUT'S PLAYGROUND (KTP) GENERAL MANAGER
ASHRAF BADAWY KING TUT'S PLAYGROUND (KTP) SENIOR COPYWRITER
YOUSSEF ALTAY KING TUT'S PLAYGROUND (KTP) SENIOR COPYWRITER
ASHRAF BADAWY KING TUT'S PLAYGROUND (KTP) SENIOR ART DIRECTOR
MOHAMED EL NABARAWY KING TUT'S PLAYGROUND (KTP) SENIOR ART DIRECTOR
KARIM SHERIF KING TUT'S PLAYGROUND (KTP) JUNIOR ART DIRECTOR
MARIAM EISSA KING TUT'S PLAYGROUND ( KTP) ACCOUNT SUPERVISOR
MOHAMED HAMDALLA KING TUT'S PLAYGROUND (KTP) DIRECTOR
PATRIZIO PATRIZI FREELANCE DIRECTOR OF PHOTOGRAPHY
MOHAMED ATTIA FREELANCE ART DIRECTOR
FADI FAHIM LIGHTHOUSE PRODUCTIONS EXECUTIVE PRODUCER
MOHAMED FAROUK LIGHTHOUSE PRODUCTIONS SENIOR PRODUCER
YOUSRA SHALABY LIGHTHOUSE PRODUCTIONS ASSISTANT PRODUCER
AROMA AROMA POST PRODUCTION
AHMED HAFEZ AROMA EDITOR
HOSNI ALI FREQUENCY SOUND DESIGN