2016 Winners & Shortlists

THE SHOWER

Short List
Client/BrandMEMAAR EL MORSHEDY
Product/ServiceREAL ESTATE
EntrantKING TUT'S PLAYGROUND Cairo, EGYPT
Type of EntryFilm: TV / Cinema
CategoryFinancial Products & Services
Entrant Company KING TUT'S PLAYGROUND Cairo, EGYPT
Advertising Agency KING TUT'S PLAYGROUND Cairo, EGYPT
Media Agency TAREK NOUR MEDIA Cairo, EGYPT
Production Company LIGHTHOUSE FILMS Cairo, EGYPT

The Campaign

Many grown men in Egypt find themselves still living at home with their parents and feel no shame in doing so, even though they are more than capable of supporting themselves on their own, and having their own families. Their parents, on the other hand, have zero personal space because of this, and keep hinting at it with no avail. We highlighted some of these “hints” in order to show how uncomfortable and embarrassing some of these situations can get.

Credits

Name Company Position
MOSTAFA EL BEIK KING TUT'S PLAYGROUND (KTP) JUNIOR COPYWRITER
MOHAMED HAMDALLA KING TUT'S PLAYGROUND (KTP) CHIEF CREATIVE OFFICER
ASHRAF BADAWY KING TUT'S PLAYGROUND (KTP) EXECUTIVE CREATIVE DIRECTOR
AHMAD FAHMY KING TUT'S PLAYGROUND (KTP) GENERAL MANAGER
ASHRAF BADAWY KING TUT'S PLAYGROUND (KTP) SENIOR COPYWRITER
YOUSSEF ALTAY KING TUT'S PLAYGROUND (KTP) SENIOR COPYWRITER
ASHRAF BADAWY KING TUT'S PLAYGROUND (KTP) SENIOR ART DIRECTOR
KARIM SHERIF KING TUT'S PLAYGROUND (KTP) JUNIOR ART DIRECTOR
FARAH ZIDAN KING TUT'S PLAYGROUND (KTP) ACCOUNT SUPERVISOR
FADI FAHIM LIGHTHOUSE PRODUCTIONS EXECUTIVE PRODUCER
MOHAMED FAROUK LIGHTHOUSE PRODUCTIONS SENIOR PRODUCER
YOUSRA SHALABY LIGHTHOUSE PRODUCTIONS ASSISTANT PRODUCER
MOHAMED HAMDALLA KING TUT'S PLAYGROUND (KTP) DIRECTOR
PATRIZIO PATRIZI FREELANCE DIRECTOR OF PHOTOGRAPHY
BASSEL HOSSAM FREELANCE ART DIRECTOR
AROMA AROMA POST PRODUCTION
AHMED YOUSRY AROMA EDITOR
HOSNI ALI FREQUENCY SOUND DESIGN