2016 Winners & Shortlists

THE HAUNTED HOUSE

BrandMEMAAR EL MORSHEDY
Product/ServiceREAL ESTATE
EntrantKING TUT'S PLAYGROUND Cairo, EGYPT
CategoryFinancial Products & Services
Entrant Company KING TUT'S PLAYGROUND Cairo, EGYPT
Advertising Agency KING TUT'S PLAYGROUND Cairo, EGYPT
Media Agency TAREK NOUR MEDIA Cairo, EGYPT
Production Company LIGHTHOUSE FILMS Cairo, EGYPT

The Campaign

Many Egyptian parents of a certain class are still stuck in the older, more aristocratic “old money” lifestyle that they grew up with, which included a French-speaking culture. They often find themselves stuck in their own bubble, refusing to face reality. Unfortunately, many of their children, who are financially independent men in their late 30’s, still live with them and have to endure the ridiculous situations that their parents dwell on. Memaar El Morshedy built a new premium project with affordable prices to target these men. We highlighted some of these ridiculous situations to show how intolerable they are to these men, in order to encourage them to move out.

Credits

Name Company Role
MOHAMED HAMDALLA KING TUT'S PLAYGROUND (KTP) CHIEF CREATIVE OFFICER
ASHRAF BADAWY KING TUT'S PLAYGROUND (KTP) EXECUTIVE CREATIVE DIRECTOR
AHMAD FAHMY KING TUT'S PLAYGROUND (KTP) GENERAL MANAGER
ASHRAF BADAWY KING TUT'S PLAYGROUND (KTP) SENIOR COPYWRITER
YOUSSEF ALTAY KING TUT'S PLAYGROUND (KTP) SENIOR COPYWRITER
ASHRAF BADAWY KING TUT'S PLAYGROUND (KTP) SENIOR ART DIRECTOR
OMAR ADEL KING TUT'S PLAYGROUND (KTP) SENIOR ART DIRECTOR
KARIM SHERIF KING TUT'S PLAYGROUND (KTP) JUNIOR ART DIRECTOR
FARAH ZIDAN KING TUT'S PLAYGROUND (KTP) ACCOUNT SUPERVISOR
DENA ESSAM KING TUT'S PLAYGROUND (KTP) AGENCY PRODUCER
FADI FAHIM LIGHTHOUSE PRODUCTIONS EXECUTIVE PRODUCER
MOHAMED FAROUK LIGHTHOUSE PRODUCTIONS SENIOR PRODUCER
YOUSRA SHALABY LIGHTHOUSE PRODUCTIONS ASSISTANT PRODUCER
MOHAMED HAMDALLA KING TUT'S PLAYGROUND (KTP) DIRECTOR
PATRIZIO PATRIZI FREELANCE DIRECTOR OF PHOTOGRAPHY
BASSEL HOSSAM FREELANCE ART DIRECTOR
AROMA AROMA POST PRODUCTION
AHMED HAFEZ AROMA EDITOR
HOSNI ALI AUDIO GARAGE SOUND STUDIO SOUND DESIGN