2016 Winners & Shortlists

CRASH TEST

Bronze
Client/BrandLAFARGE CEMENT EGYPT
Product/ServiceAL MOMTAZ CEMENT
EntrantKING TUT'S PLAYGROUND Cairo, EGYPT
Type of EntryFilm: TV / Cinema
CategoryHousehold, Home Appliances & Furnishings, Home Electronics & Audio-Visual
Entrant Company KING TUT'S PLAYGROUND Cairo, EGYPT
Advertising Agency KING TUT'S PLAYGROUND Cairo, EGYPT
Media Agency STARCOM MEDIAVEST GROUP Cairo, EGYPT
Production Company LIGHTHOUSE FILMS Cairo, EGYPT

The Campaign

Since Al Momtaz is a very functional commodity, the client wanted to show the consumer the amount of research and development their product undergoes to ensure that the final product is of high quality and safe for the consumers.

Credits

Name Company Position
MOSTAFA EL BEIK KING TUT'S PLAYGROUND (KTP) JUNIOR COPYWRITER
MOHAMED HAMDALLA KING TUT'S PLAYGROUND (KTP) CHIEF CREATIVE OFFICER
ASHRAF BADAWY KING TUT'S PLAYGROUND (KTP) EXECUTIVE CREATIVE DIRECTOR
AHMAD FAHMY KING TUT'S PLAYGROUND (KTP) GENERAL MANAGER
ASHRAF BADAWY/OMAR ADEL KING TUT'S PLAYGROUND (KTP) SENIOR ART DIRECTOR
KARIM SHERIF KING TUT'S PLAYGROUND (KTP) JUNIOR ART DIRECTOR
MARIAM EISSA KING TUT'S PLAYGROUND (KTP) ACCOUNT SUPERVISOR
DENA ESSAM KING TUT'S PLAYGROUND (KTP) AGENCY PRODUCER
FADI FAHIM LIGHTHOUSE PRODUCTIONS EXECUTIVE PRODUCER
MOHAMED FAROUK LIGHTHOUSE PRODUCTIONS SENIOR PRODUCER
YOUSRA SHALABY LIGHTHOUSE PRODUCTIONS ASSISTANT PRODUCER
MOHAMED HAMDALLA/ALEX/STEFFEN KING TUT'S PLAYGROUND ( KTP)/UNEXPECTED DIRECTOR
PATRIZIO PATRIZI FREELANCE DIRECTOR OF PHOTOGRAPHY
BASSEL HOSSAM FREELANCE ART DIRECTOR
ALEX/STEFFEN UNEXPECTED VFX SUPERVISORS
Florian Eichin/Korbinian Kuhn/Sebastian Badea/Alexander Kiesl/Cyril Kajnar/Patri UNEXPECTED 3D ARTIST
Jörg Goldmann/Stefan Kleindienst UNEXPECTED FX ARTIST
Steffen Hacker/Claus Rudolph/Nicolas Grossmann/Pascal Schober UNEXPECTED 2D ARTIST
PETER HACKER UNEXPECTED COLORIST
STEFFEN HACKER UNEXPECTED EDITOR
HOSNI ALI AUDIO GARAGE SOUND STUDIO SOUND DESIGN