2016 Winners & Shortlists

DRESS OR PANTS?

Short List
Client/BrandAL AHRAM BEVERAGES COMPANY
Product/ServiceFAYROUZ- FLAVORED MALT BEVERAGE
EntrantKING TUT'S PLAYGROUND Cairo, EGYPT
3 of 3 Campaign
Type of EntryFilm: TV / Cinema
CategoryDrinks
Entrant Company KING TUT'S PLAYGROUND Cairo, EGYPT
Advertising Agency KING TUT'S PLAYGROUND Cairo, EGYPT
Media Agency STARCOM MEDIAVEST GROUP Cairo, EGYPT
Production Company LIGHTHOUSE FILMS Cairo, EGYPT

The Campaign

Fayrouz was the first brand to invent the flavored malt beverage in Egypt, and many market players attempted to follow in the same footsteps. We wanted to tell the viewers that not anyone can blend malt and fruit together like Fayrouz. Trying to find the perfect blend is like trying to find the perfect relationship between a man and a woman, and that is extremely difficult and complicated.

Credits

Name Company Position
MOSTAFA EL BEIK KING TUT'S PLAYGROUND (KTP) JUNIOR COPYWRITER
MOHAMED HAMDALLA KING TUT'S PLAYGROUND (KTP) CHIEF CREATIVE OFFICER
ASHRAF BADAWY KING TUT'S PLAYGROUND (KTP) EXECUTIVE CREATIVE DIRECTOR
AHMAD FAHMY KING TUT'S PLAYGROUND (KTP) GENERAL MANAGER
ASHRAF BADAWY KING TUT'S PLAYGROUND (KTP) SENIOR ART DIRECTOR
MOHAMED EL NABARAWY KING TUT'S PLAYGROUND (KTP) SENIOR ART DIRECTOR
KARIM SHERIF KING TUT'S PLAYGROUND (KTP) JUNIOR ART DIRECTOR
ASHRAF BADAWY KING TUT'S PLAYGROUND (KTP) SENIOR COPYWRITER
YOUSSEF ALTAY KING TUT'S PLAYGROUND (KTP) SENIOR COPYWRITER
MARIAM EISSA KING TUT'S PLAYGROUND (KTP) ACCOUNT SUPERVISOR
FADI FAHIM LIGHTHOUSE PRODUCTIONS EXECUTIVE PRODUCER
MOHAMED FAROUK LIGHTHOUSE PRODUCTIONS SENIOR PRODUCER
YOUSRA SHALABY LIGHTHOUSE PRODUCTIONS ASSISTANT PRODUCER
MOHAMED HAMDALLA KING TUT'S PLAYGROUND (KTP) DIRECTOR
JOHN PEREZ FREELANCE DIRECTOR OF PHOTOGRAPHY
MOHAMED ATTIA FREELANCE ART DIRECTOR
AROMA AROMA POST PRODUCTION
AHMED HAFEZ AROMA EDITOR
HOSNI ALI AUDIO GARAGE SOUND STUDIO SOUND DESIGN