Brand | LENOVO |
Product/Service | LENOVO |
Entrant | MEMAC OGILVY Dubai, UNITED ARAB EMIRATES |
Category | Internet Film |
Entrant Company
|
MEMAC OGILVY Dubai, UNITED ARAB EMIRATES
|
Advertising Agency
|
MEMAC OGILVY Dubai, UNITED ARAB EMIRATES
|
Advertising Agency 2
|
OGILVYONE Dubai, UNITED ARAB EMIRATES
|
Production Company
|
MAGNET Dubai, UNITED ARAB EMIRATES
|
The Campaign
To launch Lenovo's #Goodweird platform in the Middle East, we produced this film, which showcases the wonderful weirdness of everyday invention. The principle behind the platform is that all great new things appear weird when they first appear. The film has become one of the most successful pieces of online film content for Lenovo worldwide, and the character Abqarino is being developed into a fully fledged celebrity at the time of writing.
Credits
Will Rust |
OgilvyOne |
Executive Creative Director |
Anas AlHakim |
OgilvyOne |
Art Director |
Ahmed Mustafa ElSherif |
OgilvyOne |
Copywriter |
Rafael Gregor Valencia |
OgilvyOne |
Art Director |
Jordache Fernandes |
OgilvyOne |
Copywriter |
Alex Robertson |
OgilvyOne |
Agency Producer |
Majd Abi Ali |
OgilvyOne |
Agency Producer |
Moe Najati |
Magnet |
Director |
Nick Davidson |
Magnet |
Director Of Photography |
Nick Davidson |
Magnet |
Colorist |
Magdy Hanafi |
Magnet |
Talent |
Charbel Naimeh |
Magnet |
Art Director |
Dina Yassin |
Magnet |
Art Director |
Juan Cernadas |
Magnet |
Editor |
Luke Morris |
Magnet |
Executive Producer |
Gillian Vile |
Magnet |
Producer |
Dounia Baha |
Lenovo |
Head of Digital/Social Media MEA |
Selda Payat |
Lenovo |
Consumer Marketing Manager MEA |
Virginie De Beco |
Lenovo |
Marketing Director MEA |
Links
Entry URL