| Brand | MASHREQ BANK |
| Product/Service | RAMADAN |
| Entrant | M&C SAATCHI Abu Dhabi, UNITED ARAB EMIRATES |
| Category | Financial Products & Services |
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Entrant Company
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M&C SAATCHI Abu Dhabi, UNITED ARAB EMIRATES
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Advertising Agency
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M&C SAATCHI Abu Dhabi, UNITED ARAB EMIRATES
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Media Agency
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PHD Dubai, UNITED ARAB EMIRATES
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Production Company
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BOOMTOWN PRODUCTIONS Dubai, UNITED ARAB EMIRATES
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The Campaign
This commercial tells the story of a young Emirati boys’ first Ramadan. With poignant humour based on strong cultural insights, we show him overcoming the challenges of fasting for the first time, then coming together with his family at the end of the day to appreciate the meaning of this holy month that is so important in the UAE.
Credits
| Ryan Reed |
M/C Saatchi FZ LLC |
Executive Creative Director |
| Dario Albuquerque |
M/C Saatchi FZ LLC |
Creative Director |
| Christopher Hunt |
M/C Saatchi FZ LLC |
Art Director |
| Adnan Khalid |
M/C Saatchi FZ LLC |
Copywriter |
| Ahmed Hamadeh |
M/C Saatchi FZ LLC |
Senior Account Director |
| Keith Bignall |
M/C Saatchi FZ LLC |
Senior Account Manager |
| Paul Owen |
M/C Saatchi FZ LLC |
Head of Creative Services |
| Shane Martin |
Boomtown Productions |
Executive Producer |
| Tanya Abu Jaoude |
Boomtown Productions |
Producer |
| Roger Serrasqueiro |
Boomtown Productions |
Director |
| Ricardo Prates |
Boomtown Productions |
DOP Lighting Cameraman |
| Ambar Bramanchari |
Mashreq Bank |
Head of Marketing |
| Mike Cox |
Mashreq Bank |
Vice President - Marketing |
| Ghazal Al Sakkal |
Mashreq Bank |
Marketing Manager |