| Brand | SAUDI TELECOM COMPANY - STC |
| Product/Service | ROAMING SERVICE |
| Entrant | J. WALTER THOMPSON RIYADH, SAUDI ARABIA |
| Category | Branded Content & Entertainment Film |
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Entrant Company
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J. WALTER THOMPSON RIYADH, SAUDI ARABIA
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Advertising Agency
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J. WALTER THOMPSON RIYADH, SAUDI ARABIA
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Media Agency
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STARCOM MEDIAVEST GROUP Riyadh, SAUDI ARABIA
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Production Company
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DREAMBOX FILMS Beirut, LEBANON
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The Campaign
A group of friends decides to travel with a Puppet – who is a life-size avatar of the friend who couldn’t come with them - and enjoy new experiences together on vacation. With an iPad as the Puppet’s face and a good roaming plan, the guys jump from one adventure to the other. And thanks to the Puppet and roaming, it’s like their missing friend was with them all the time
Credits
| Chafic Haddad |
J.Walter Thompson KSA |
Chief Creative Operations Officer |
| Rayyan Aoun |
J.Walter Thompson KSA |
Executive Creative Director |
| Rawad El Dahouk |
J. Walter Thompson Ksa |
Associate Creative Director |
| Daniah Al Aoudah |
J.Walter Thompson KSA |
Arabic Copywriter |
| Firas Ghannam |
J.Walter Thompson KSA |
Art Director |
| Joe Abou Daher |
J.Walter Thompson KSA |
Head of TV Production KSA |
| Fayez Jabri |
J. Walter Thompson KSA |
Business Director |
| Jad Haddad |
J. Walter Thompson KSA |
Account Director |
| Ahmad Shatila |
J. Walter Thompson KSA |
Senior Account Manager |
| Ahmed Al Sahhaf |
STC |
Marketing Communication Gm Consumer |
| Abdullah Al Otaibi |
STC |
Digital Media Manager/Consumer |