Brand | SAFARICOM |
Product/Service | SAFARICOM CALENDAR |
Entrant | SQUAD DIGITAL Nairobi, KENYA |
Category | Viral Film |
Entrant Company
|
SQUAD DIGITAL Nairobi, KENYA
|
Advertising Agency
|
SQUAD DIGITAL Nairobi, KENYA
|
Production Company
|
THE CREATIVE HUB Nairobi, KENYA
|
The Campaign
In an attempt to establish what forms the basis of Kenya’s image in the minds of its citizens, we conducted a social experiment.
It involves an interview of media personalities – the bearers of current affairs.
Each person is shown the same set of images and asked to state what they see in them.
The images however have been cropped to show a particular stereotype that exists about Kenya.
Then the subjects are shown the images again, but this time expanded to show the complete picture.
When they do, their comments and genuine surprise at the revelation of their bias, tells a world of stories about how people perceive one angle of a story about completely ignore the bigger picture.
A bigger picture that is often more beautiful than not.
At the end, the celebrities tweet their discoveries and invite the nation to open their eyes and show Kenya’s beauty to the world.
Credits
Philip Ranja |
Squad Digital |
Executive Creative Director |
Emily Nyaneko |
Squad Digital |
Account Director |
Ted Ngure |
Squad Digital |
Senior Copy writer |
Arnold Young |
Squad Digital |
Senior Designer |
Nelson Maina |
Squad Digital |
Senior Copy writer |
Vincent Ng'aru |
Squad Digital |
Designer |
Ute Oduol |
Squad Digital |
Account Manager |
Oscar Senyeli |
Squad Digital |
Art Director |
Dennis Ndung'u |
Squad Digital |
Graphic Designer |
Charles Karuri |
Squad Digital |
Senior Developer |
Isaac Okello |
Squad Digital |
Front End Developer |
Maryanne Njeri |
Squad Digital |
Community Manager |
Jeffrey Liboyi |
Squad Digital |
Video Editor |