2016 Winners & Shortlists

The Campaign

We brought together an Indian sound engineer and an Indian composer to create a track fully composed by sounds generated during a friendly cricket match played by an amateur cricket community in Ajman - UAE. Using 640 Lumia phones and the apps 'Perfect recorder' and 'Wave Master', the duo captured several sounds, edited them and produced a track called 'Cricket Beats', which was made available to the public through a link shared at the end of the video. This documentary-style video shows part of the track production process, highlighting the recording stage, collaborators' testimonials and how technology was used to develop the concept of the campaign.