Brand | MICROSOFT MOBILE |
Product/Service | LUMIA 640 |
Entrant | 1000heads, UNITED ARAB EMIRATES |
Category | Branded Content & Entertainment Film |
PR Agency
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1000heads, UNITED ARAB EMIRATES
|
Entrant Company
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1000heads, UNITED ARAB EMIRATES
|
The Campaign
We brought together an Indian sound engineer and an Indian composer to create a track fully composed by sounds generated during a friendly cricket match played by an amateur cricket community in Ajman - UAE.
Using 640 Lumia phones and the apps 'Perfect recorder' and 'Wave Master', the duo captured several sounds, edited them and produced a track called 'Cricket Beats', which was made available to the public through a link shared at the end of the video.
This documentary-style video shows part of the track production process, highlighting the recording stage, collaborators' testimonials and how technology was used to develop the concept of the campaign.
Credits
Sam Alani |
1000heads |
Production Director |
Matthew Rowe |
1000heads |
Managing Director |
Hazem El-Taha |
1000heads |
Account Director |
Gabriela Cimenti Moreira |
1000heads |
Senior Account Manager |
Basant Abdalla |
1000heads |
Account Manager |