2016 Winners & Shortlists

AL NOOR SPONSORSHIP FILM

BrandAL NOOR
Product/ServiceTRAINING CENTRE FOR CHILDREN WITH SPECIAL NEEDS
EntrantMACMILLAN ADAM Dubai, UNITED ARAB EMIRATES
CategoryScreens & Events
Entrant Company MACMILLAN ADAM Dubai, UNITED ARAB EMIRATES
Advertising Agency MACMILLAN ADAM Dubai, UNITED ARAB EMIRATES
Production Company MACMILLAN ADAM Dubai, UNITED ARAB EMIRATES

The Campaign

The film is interview-driven complimented by candid footage during regular school activities and events. The objective is to produce a timeless video that portrays a natural, genuine image that delivers enough information while maintaining a light aesthetically pleasing visual suitable for use at any event. Essentially the purpose is a call to action for the school to gain governmental, corporate and individual support as it is a charity organization for people with disabilities. Al Noor Sponsorship Film introduces the various elements that make up the school. Focusing primarily on the enjoyable and emotional element, are consecutive short interviews with some of the students, their dreams, and opinions about the school. The students are displayed against a clean white back drop keeping them in focus. Among the interviews with the students are appearances of head management, staff, teachers and parents who deliver the informational aspects on funding, facilities, services and programs at Al Noor.

Credits

Name Company Role
Hamish Adam Macmillan Adam FZ-LLC Executive Producer
Annie Munir Macmillan Adam FZ-LLC Creative Director
Esraa Aboushahin Macmillan Adam FZ-LLC Associate Creative Director
Mario Sioco Macmillan Adam FZ-LLC Editor
Dheen Kalathingal Macmillan Adam FZ-LLC DOP Lighting Cameraman
Hakkim Basha Macmillan Adam FZ-LLC Cameraman
Suhail Khaleel Macmillan Adam FZ-LLC Lighting
Mohamed Rafiq Macmillan Adam FZ-LLC Lighting
Links
Additional URL