2016 Winners & Shortlists

The Campaign

This is a story of self defiance, unwavering determination, world class music and a healthy, flavorsome and crunchy packet of Bake Rolz. Waltzing down memory lane, the spotlight is shed on the life of musical phenomenon Ludwig van Beethoven (aka Beethoven). Stumbling upon hurdle after hurdle, the rising teenage star flees from his father’s abusive grasp and ploughs his way through to stardom in Vienna. A musician that defied his hearing disability to orchestrate his masterpiece, his ninth symphony, and its resonating success has placed him on an eternal pedestal of true musical splendor. The viewer is then metamorphosed to an alternate setting inside a mechanic’s workshop in the heart of chaotic Egypt. Despite Beethoven’s bewildering worldwide success, his popularity in Egypt has trickled down to nothing more than a mere car horn. Just like Beethoven’s treasure trove of achievements, most Egyptians are oblivious to numerous things, namely Bake Rolz’s slew of great qualities. It is more than just the snack that satisfies your need for a quick crunchy fix. Bake Rolz is the ideal hunger filling treat for the healthy conscious. Oven-baked and crunchy, it is made from premium wheat flour and comes in six flavors. TRANSLATION: 1:38 seconds: Hit reverse, Maestro 1:58 seconds: Crunchy with a purpose