2016 Winners & Shortlists

BMCE BANK OF AFRICA LET'S DREAM OF A NEW WORLD

BrandBMCE BANK
Product/ServiceBANK SERVICES
EntrantDOUNIA PRODUCTIONS Casablanca, MOROCCO
CategoryFinancial Products & Services
Entrant Company DOUNIA PRODUCTIONS Casablanca, MOROCCO
Advertising Agency SHEM'S PUBLICITÉ Casablanca, MOROCCO
Media Agency MOSAIK COMMUNICATION Casablanca, MOROCCO
Production Company DOUNIA PRODUCTIONS Casablanca, MOROCCO

The Campaign

A mysterious knight gallops across mountains and deserts. He comes to a majestic citadel in the middle of an oasis. Within its walls, children drink from the stream of knowledge. At the top of this citadel, the knight gazes up at the sky and an upside-down, spectacular city is revealed to him. Reaching out his hand, he touches his double and sees himself in a new bright, urban, global world… A huge city emerges from the sea, revealing different worlds – technological, natural, multiple, mixed – where human beings of all origins happily trade and exchange. As he reaches the top of a hill, the man is joined by a woman. She slips her hand into his. Together, they watch the sun as it sets over a futuristic city, lit up by the sun's rays like a promise of infinite opportunities.

Credits

Name Company Role
Dounia Benjelloun Dounia Productions Producer
Juan Solanas Director
Ludovic Bource Damkam Original Music Music
Steeven Petitteville Director Of Photography
Karim Wahib Dounia Productions Production Manager
Abdellah El Fakir Sigma Technologies Special Effects Director
Nicolas Cazalé Actor