| Brand | FARAJ FUND |
| Product/Service | TV COMMERCIAL |
| Entrant | VIOLA COMMUNICATIONS Abu-Dhabi, UNITED ARAB EMIRATES |
| Category | Charities, Public Health, Safety & Awareness Messages |
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Entrant Company
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VIOLA COMMUNICATIONS Abu-Dhabi, UNITED ARAB EMIRATES
|
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Advertising Agency
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VIOLA COMMUNICATIONS Abu-Dhabi, UNITED ARAB EMIRATES
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Production Company
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VIOLA PRODUCERS Abu Dhabi, UNITED ARAB EMIRATES
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The Campaign
In this film we see a man in jail, demotivated and pale; he is looking at a picture of his family that he kept with him in his cell. The man is then let out of the cell by a police officer who opens the cell’s door to find his little waiting for him outside to bail him out
TRANSLATIONS:
00:00:07 (letter): "Why did you go dad? Dad and me."
00:00:22:"Your gift is a blessing and gives them a new life."
00:00:24: "Your donation alleviates the financial suffering of detainees."