2016 Winners & Shortlists

SCHOOL TRANSPORT REGULATIONS

BrandDEPARTMENT OF TRANSPORT
Product/ServiceANIMATION
EntrantVIOLA COMMUNICATIONS Abu-Dhabi, UNITED ARAB EMIRATES
CategoryCharities, Public Health, Safety & Awareness Messages
Entrant Company VIOLA COMMUNICATIONS Abu-Dhabi, UNITED ARAB EMIRATES
Advertising Agency VIOLA COMMUNICATIONS Abu-Dhabi, UNITED ARAB EMIRATES
Production Company VIOLA PRODUCERS Abu Dhabi, UNITED ARAB EMIRATES

The Campaign

The animated film shows a school bus in his regular routine, picking students up and dropping them off in different stations. The video also shows the new procedure that the bus driver takes when the bus stops; lifting and arm with a STOP sign on.