| Brand | EGYPTIAN TOURIST AUTHORITY |
| Product/Service | TRAVEL/TOURISM |
| Entrant | J. WALTER THOMPSON CAIRO, EGYPT |
| Category | Viral Film |
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Entrant Company
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J. WALTER THOMPSON CAIRO, EGYPT
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Advertising Agency
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J. WALTER THOMPSON CAIRO, EGYPT
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Production Company
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MAGIC BEANS PRODUCTIONS Cairo, EGYPT
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Production Company 2
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BIGFOOT FILMS Cairo, EGYPT
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Production Company 3
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FILM CLINIC Cairo, EGYPT
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The Campaign
The Egyptian Tourism Authority kicked off their latest campaign with this moving mosaic of authentic Egyptian imagery.
Edited to a fast-paced piece of original music, #ThisIsEgypt follows a group of young people around the country, as they explore various off-the-beaten-path locations through their smartphone lenses: from the bustling alleyways of downtown Cairo to the serene beaches of Marsa Alam; the inviting colors of the Nubian Village to the old wonders of the Nile Valley, the heights of the Sinai mountains to the depths of the Red Sea.
The film was an invitation to locals to play their part in an important national movement, by sharing glimpses of their Egyptian experiences with the rest of the world.
Credits
| Mohamed Hamady |
J Walter Thompson Cairo |
Executive Creative Director |
| Reem Megahed |
J Walter Thompson |
Head of production |
| Malek Sharif |
J Walter Thompson Cairo |
Art Director |
| Ahmed Wahid |
J Walter Thompson Cairo |
Copywriter |
| Ahmed Abdel Kader |
J Walter Thompson Cairo |
Associate Business Director |
| Sally Ezzat |
J Walter Thompson Cairo |
Account Director |
| Menna Hagrass |
J Walter Thompson Cairo |
Account Manager |
| Karim Fanous |
J Walter Thompson Cairo |
A/V Director |
| Ahmed ElNaggar |
NA |
A/V Director |
| Nader Nakoury |
NA |
A/V Director |
| Sary Hany |
NA |
Music composer |
| Ahmed Hafez |
Aroma Post Productions |
Film Editor |
| Hassan Mahfouz |
Film Clinic |
Exectuive Prodcer |
| Begad Omran |
Bigfoot Films |
Executive Producer |
| Ahmed Elganainy |
Magic Beans |
Executive Producer |