2016 Winners & Shortlists

THE LANGUAGE OF WINE

Short List
Client/BrandCHATEAU KSARA
Product/ServiceCHATEAU KSARA
EntrantLEO BURNETT BEIRUT, LEBANON
Type of EntryFilm: Other Film
CategoryInternet Film
Entrant Company LEO BURNETT BEIRUT, LEBANON
Advertising Agency LEO BURNETT BEIRUT, LEBANON

The Campaign

This is the story of an ancient land, destined for wine. Between the great mountains famous for their cedars, lies a valley lined with long pine trees. We see falcons and eagles roaming the sky. In the sun, we see the hares hide underground to stay cool. At one point, the Romans settled here. They built a temple for their god of wine nearby, and grew acres of vineyards. Their wine needed a cool shelter. So they dug long caves under the terrain to store their amphorae. Centuries passed and the caves were forgotten until Jesuit missionaries settled in the land. They labored the land and they built a farm and a chapel. They also built an observatory to watch the stars. But life was not complete without wine, so they too grew vineyards, and infused craft and passion into winemaking, unaware of the surprise that awaits them under their feet. This is the story embodied in 36 meticulously crafted characters, put together to tell the story of Chateau Ksara. Detailed images depict moments captured in time. These include spoken tradition from around the terrain and about the Jesuits, remains of Roman civilization and the discovery of the caves.

Credits

Name Company Position
Bechara Mouzannar Leo Burnett Beirut Chief Creative Officer
Malek Ghorayeb Leo Burnett Beirut Regional Executive Creative Director
Areej Mahmoud Leo Burnett Beirut Executive Creative Director
Nada Abi Saleh Leo Burnett Beirut Managing Director
Peter Mouraccade Leo Burnett Beirut Head of Communication
Caroline Farra Leo Burnett Beirut Creative Director
Davina Atallah Leo Burnett Beirut Creative Director
Diego De Aristegui Leo Burnett Beirut Planner
Sarah Harfouche Leo Burnett Beirut Jr. Planner
Marya Ghazzaoui Leo Burnett Beirut Senior Art Director
Christina Salibi Leo Burnett Beirut Art Director
Fabienne Weiszegger Leo Burnett Beirut Junior Art Director
Andrew Assi Leo Burnett Beirut Copywriter
Ugo Gattoni Freelancer Artist
Links
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