2016 Winners & Shortlists

IMPOSSIBLE

Short List
Client/BrandTHE MOHAMMED V FOUNDATION FOR SOLIDARITY
Product/ServiceCHARITY
EntrantSHEM'S PUBLICITÉ Casablanca, MOROCCO
Type of EntryFilm: TV / Cinema
CategoryCharities, Public Health, Safety & Awareness Messages
Entrant Company SHEM'S PUBLICITÉ Casablanca, MOROCCO
Advertising Agency SHEM'S PUBLICITÉ Casablanca, MOROCCO
Media Agency SHEM'S PUBLICITÉ Casablanca, MOROCCO
Production Company ALI N'PRODUCTION Casablanca, MOROCCO

The Campaign

For the first time in Morocco, this film tells a realistic and emotional story of a mentally disabled person, Anas, who have lived very hard times and multiple fears since his birth, he simply lived a life where everything is '' impossible ''. This impossibility resulted in his suffering since the day the doctor announced his inability to live like others and do the same things as the rest of us to his parents. The concept of this film is breaking all these ideas that we have about mental illness and shows us that with love, special care and attention and commitment, these people with disabilities can live, work, overcome all challenges and ensure an early and lasting integration into society.

Credits

Name Company Position
Yanis Ayouch Shem's Publicité Creation Director
Hicham Ayouch Director
Toufiq Kabbadj Shem's Publicité Chief Executive Officer
Eric poulet Ali'nProduction Producer
Taieb Ghalem Shem's Publicité Copywriter
Bahia Mansouri Shem's Publicité Account Manager
Sanae Dardikh The Mohammed V Foundation for Solidarity Communications Manager
Safia Sabiri Shem's Publicité Advertising manager