Brand | THE MOHAMMED V FOUNDATION FOR SOLIDARITY |
Product/Service | CHARITY |
Entrant | SHEM'S PUBLICITÉ Casablanca, MOROCCO |
Category | Charities, Public Health, Safety & Awareness Messages |
Entrant Company
|
SHEM'S PUBLICITÉ Casablanca, MOROCCO
|
Advertising Agency
|
SHEM'S PUBLICITÉ Casablanca, MOROCCO
|
Media Agency
|
SHEM'S PUBLICITÉ Casablanca, MOROCCO
|
Production Company
|
ALI N'PRODUCTION Casablanca, MOROCCO
|
The Campaign
For the first time in Morocco, this film tells a realistic and emotional story of a mentally disabled person, Anas, who have lived very hard times and multiple fears since his birth, he simply lived a life where everything is '' impossible ''. This impossibility resulted in his suffering since the day the doctor announced his inability to live like others and do the same things as the rest of us to his parents.
The concept of this film is breaking all these ideas that we have about mental illness and shows us that with love, special care and attention and commitment, these people with disabilities can live, work, overcome all challenges and ensure an early and lasting integration into society.
Credits
Yanis Ayouch |
Shem's Publicité |
Creation Director |
Hicham Ayouch |
|
Director |
Toufiq Kabbadj |
Shem's Publicité |
Chief Executive Officer |
Eric poulet |
Ali'nProduction |
Producer |
Taieb Ghalem |
Shem's Publicité |
Copywriter |
Bahia Mansouri |
Shem's Publicité |
Account Manager |
Sanae Dardikh |
The Mohammed V Foundation for Solidarity |
Communications Manager |
Safia Sabiri |
Shem's Publicité |
Advertising manager |