| Brand | MOBILY |
| Product/Service | ELIFE |
| Entrant | MULLENLOWE MENA Dubai, UNITED ARAB EMIRATES |
| Category | Business Products & Services |
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Entrant Company
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MULLENLOWE MENA Dubai, UNITED ARAB EMIRATES
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Advertising Agency
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MULLENLOWE MENA Dubai, UNITED ARAB EMIRATES
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Production Company
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INDEPENDENT PRODUCTIONS Beirut, LEBANON
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The Campaign
“eLife" the fiber optic service offered by Mobily provide unmatched entertainment and speed as its the only fully deployed end to end fiber optic network in Saudi. This advanced network makes DSL an outdated service that wouldn’t be used by the modern, up to date person.The idea in these ads is portraying outdated people as dinosaurs and associated them with the dinosaurs, actually showing them as dinosaurs, these people will find entertainment is the silliest games and outdated forgotten technology such as VCR, vintage video games etc.. Whenever their DSL speed slows down restricting them from enjoying the internet world.
Credits
| Mounir Harfouche |
Mullenlowe Mena |
Chief Creative Officer |
| Mark Lewis |
Mullenlowe Mena |
Executive Creative Director |
| Ali Alzabadani |
Mullenlowe Mena |
Creative Director |
| Bassem Gad |
Mullenlowe Mena |
Creative Director |
| Ross Hardiman |
Mullenlowe Mena |
Senior Copywriter |
| Muhammad Hussaini |
Mullenlowe Mena |
Copywriter |
| Amjad Kharrat |
Mullenlowe Mena |
Art Director |
| Dolly Saidy |
Mullenlowe Mena |
Agency Producer |
| Ziad Ghawi |
Mullenlowe Mena |
Business Director |
| Haitham El Manawaty |
Mullenlowe Mena |
Senior Account Manager |
| Yehya Ismail |
|
Director |