2016 Winners & Shortlists

THE SECRET OF SCHWEPPES

Short List
Client/BrandATLANTIC INDUSTRIES
Product/ServiceCSD
EntrantTHE ACADEMY Giza, EGYPT
Type of EntryFilm: Other Film
CategoryInternet Film
Entrant Company THE ACADEMY Giza, EGYPT
Advertising Agency THE ACADEMY Giza, EGYPT
Media Agency UM7 Cairo, EGYPT
Production Company TNP (TAREK NOUR PRODUCTIONS) Cairo, EGYPT
Production Company 2 DREAMBOX FILMS Beirut, LEBANON

The Campaign

The film starts by showing wide fast cut shots of different terrains, then our hero is showcased in multiple locations and on different terrains in search of something. Then we start introducing his partner on this long journey, next we see our hero getting frustrated as he keeps looking for the secret of Schweppes, asking one person to another, moving from one location to another and sometimes the situation gets really tensed in a crescendo of events. They kept looking in jungles, on mountains, under the sea and even in extreme cold weathers. They never stopped day or night, they kept searching for more than 78 days across the globe however, it becomes clear towards the end that the secret will never be revealed no matter how far they went. At that point we reveal the product with its range and signed off the film with a handcrafted typography that reads “the secret still remains” to stress and emphasis on the notion that secret of Schweppes never got or never will be revealed.

Credits

Name Company Position
Ali Ali Director
Piere mouarkesh Director Of Photography
Ahmed Tarek The Academy Group Managing Director
Shahira Akel The Academy General Manager
Sherif Mounir The Academy Creative Director
Mohamed Abdel Hamid The Academy Associate Creative Director
Tamer Tawfik The Academy Copywriter
Ahmed El-Nakeeb The Academy Group Account Director
Mohab Khaled The Academy Senior Account Executive
Marwan Nicolas Dream Box Films Producer
Karim Mira LZRD colorist
Amr Rabie LZRD Editor
Hosny Ali The Garage Sound Engineer
Lionel Soria Art Director
Links
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