Brand | ATLANTIC INDUSTRIES |
Product/Service | CSD |
Entrant | THE ACADEMY Giza, EGYPT |
Category | Internet Film |
Entrant Company
|
THE ACADEMY Giza, EGYPT
|
Advertising Agency
|
THE ACADEMY Giza, EGYPT
|
Media Agency
|
UM7 Cairo, EGYPT
|
Production Company
|
TNP (TAREK NOUR PRODUCTIONS) Cairo, EGYPT
|
Production Company 2
|
DREAMBOX FILMS Beirut, LEBANON
|
The Campaign
The film starts by showing wide fast cut shots of different terrains, then our hero is showcased in multiple locations and on different terrains in search of something. Then we start introducing his partner on this long journey, next we see our hero getting frustrated as he keeps looking for the secret of Schweppes, asking one person to another, moving from one location to another and sometimes the situation gets really tensed in a crescendo of events. They kept looking in jungles, on mountains, under the sea and even in extreme cold weathers. They never stopped day or night, they kept searching for more than 78 days across the globe however, it becomes clear towards the end that the secret will never be revealed no matter how far they went. At that point we reveal the product with its range and signed off the film with a handcrafted typography that reads “the secret still remains” to stress and emphasis on the notion that secret of Schweppes never got or never will be revealed.
Credits
Ali Ali |
|
Director |
Piere mouarkesh |
|
Director Of Photography |
Ahmed Tarek |
The Academy |
Group Managing Director |
Shahira Akel |
The Academy |
General Manager |
Sherif Mounir |
The Academy |
Creative Director |
Mohamed Abdel Hamid |
The Academy |
Associate Creative Director |
Tamer Tawfik |
The Academy |
Copywriter |
Ahmed El-Nakeeb |
The Academy |
Group Account Director |
Mohab Khaled |
The Academy |
Senior Account Executive |
Marwan Nicolas |
Dream Box Films |
Producer |
Karim Mira |
LZRD |
colorist |
Amr Rabie |
LZRD |
Editor |
Hosny Ali |
The Garage |
Sound Engineer |
Lionel Soria |
|
Art Director |
Links
Entry URL