2016 Winners & Shortlists

TIGER - SUPER SIZE

Bronze
Client/BrandEGYPT FOODS
Product/ServiceCHIPS
EntrantTHE ACADEMY Giza, EGYPT
Type of EntryFilm: TV / Cinema
CategoryFoods
Entrant Company THE ACADEMY Giza, EGYPT
Advertising Agency THE ACADEMY Giza, EGYPT
Production Company TNP (TAREK NOUR PRODUCTIONS) Cairo, EGYPT

The Campaign

The film starts by seeing our hero, just an ordinary guy, fishing with a friend and he demonstrate to him what it means to be really good at fishing to the point that he simply owns. Next we see our hero clap his fingers and suddenly a ton of fish simply jumps on its own to the boat they are on, in a complete show off of mastery and control. In the next situation we see our hero playing Ping Pong with only 1 hand and holding the phone with the other as he is being fed Tiger chips by three hot girls in also a showoff kind of attitude, the third scene we see a baby crying with his mom sitting next to our hero and suddenly our hero stops and says stop it and we see then the baby instantly stops crying completely at his command with no effort what so ever and with complete mastery and confidence. Finally in the next scene we see our hero pushes it even further when he commands a rabbit to break dance in a Micheal Jackson kind of dance stressing on the idea that with Tiger you are a complete master.

Credits

Name Company Position
Sherif Mounir The Academy Creative Director
Mohamed Abdel Hamid The Academy Associate Creative Director
Tamer Tawfik The Academy Copywriter
Ahmed Tarek The Academy Managing Director
Shahira Akel The Academy General Manager
Ahmed El-Nakeeb The Academy Group Account Director
Mohab Khaled The Academy Senior Account Executive
Ahmed Hussein Freelancer Director
Ahmed Youssef Freelancer DOP
Mohamed Attia Freelancer Art Director