2016 Winners & Shortlists

MUSCLE MAN

Short List
Client/BrandATLANTIS THE PALM, DUBAI
Product/ServiceAQUAVENTURE WATERPARK
EntrantMULLENLOWE MENA Dubai, UNITED ARAB EMIRATES
Type of EntryFilm: TV / Cinema
CategoryTravel, Transport & Tourism, Entertainment & Leisure
Entrant Company MULLENLOWE MENA Dubai, UNITED ARAB EMIRATES
Advertising Agency MULLENLOWE MENA Dubai, UNITED ARAB EMIRATES
Production Company ZO PRODUCTIONS Dubai, UNITED ARAB EMIRATES

The Campaign

YOU’RE DIFFERENT IN WATER Atlantis, one of Dubai’s leading premium hotels, wanted to create a brand campaign for Aquaventure Waterpark (Dubai’s flagship waterpark). The idea for this campaign was based on the universal insight that no matter who you are or what you do; you will act different once you’re in a waterpark. You leave all your body hang ups, worries, stresses, bad moods and any negativity at the door. Once you take to the slides and hit the water; everything changes. You’re carefree and happy as your inner child emerges and you run from slide to slide. You genuinely are different in water, in the most positive way possible. We brought this idea to life by showcasing how different stereotypes act once they are in the waterpark.

Credits

Name Company Position
Mounir Harfouche Mullenlowe Mena Chief Creative Officer
Mark Lewis Mullenlowe Mena Executive Creative Director
Simon Reid Mullenlowe Mena Creative Group Head
Ross Hardiman Mullenlowe Mena Copywriter
Sujay Nanavati Mullenlowe Mena Account Director
Youssef Sarrouh Mullenlowe Mena Account Manager
Omar Absi Halabi Mullenlowe Mena Senior Account Executive
Ziad Oakes ZO Production Director/DOP
Sebastian Funke ZO Production Director